Creative problem solver and brand strategist

I love a good challenge. Whether it’s figuring out a way to inspire an organization’s 250,000 employees, helping a brand grow without alienating their core audience or bucking category tropes in order to stand out from the competition, I’m inspired to find new ways forward and lead brands into the future.

An award-winning strategist with over 14 years of experience, I’ve led some of the world’s most recognizable brands, helping them establish new relevance and drive business growth through brand, campaign, and audience strategies. As an alum of top creative agencies and now a creative strategy leader within Visa, I work with brand and business leaders to unlock opportunity and growth.

I’m proudly based in San Francisco, California.

What I do

Defining who you are

Brand architecture

Brand narrative

Brand positioning

Brand strategy

Creative strategy

Creative brief development

Mission statements

Naming

Product and brand value propositions

Identifying areas of opportunity

Audience personas

Copytesting

Consumer research

Ethnography

Innovation

Insight development

Measurement

Moderation

New business pitches

Survey design

Deciding what to say

Messaging architecture

Messaging strategy

Comms journey

Comms strategy

Copywriting

Where I’ve worked

Brands I’ve led

Work

Automotive
MINI

B2B Tech
Akili Interactive
HP
Sage
ServiceNow
Stripe
Suzy

B2C Tech
Meta
Microsoft
WhatsApp
Whistle

CPG
Ben’s Original
CESAR
Krave
Mission Foods

Education
Education Trust of Alaska

Entertainment
AMC Theatres

Fashion and Apparel
Chrome Industries

Financial Services
U.S. Bank
US Eagle Federal Credit Union
Visa
Wells Fargo

Gaming
Electronic Arts

Health and Wellness
Nature Made Vitamins
Vital Proteins

Hospitality
Renaissance Hotels

Insurance
Blue Shield of California

Manufacturing
Toro / Exmark

Non-profit
AARP
Ad Council
Great Outdoor Foundation
Pinkney Foundation

Real Estate
Opendoor

Retail
Discount Tire

Spirits
Pernod Ricard
Tres Agaves

Telecom
GCI
T-Mobile

Travel
Greyhound

Past consulting clients

Barretto
The Pinkney Foundation
Revery
Strategic America
Vital Proteins

72andSunny
BSSP
Presidio Golf and Concordia Club
Spawn Ideas
territorial

Places I’ve taught

Miami Ad School, San Francisco

Guest Instructor, University of San Francisco

Guest Instructor, San Jose State University

Some kudos I’ve received

Presenter, Now/Next/Why San Francisco

David Ogilvy Research Award, Advertising Research Foundation

Inspire Speaker, American Association of Advertising Agencies, Strategy Festival

Finalist paper, Sustained Success Category, Effies North America

Say hello.