Brand Strategy
Neil Slotterback:
Brand Strategy Director
Strategy leader helping innovative companies unlock creative opportunities and growth.
To be a brand today is to be deeply connected with your audience and offer unmistakeable value.
Opportunity is created, not chased
The allure of chasing trends and algorithms can deliver eyeballs, but can leave the audience feeling disconnected from why your brand deserves their attention.
See how MINI connected with its audience and created meaning.
When smart strategy is creatively applied, it can open new doors and redefine the trajectory of a brand and business.
Audience attention is hard-earned
Unless you have something relevant or interesting to say, they will more sooner forget you than give you another chance.
That’s where I come in.
Bringing strategic thinking and rigor to your challenges
Brand and marketing strategy
Insight-informed approach for smarter paths forward
Research and audience focus
Understanding the customer experience to achieve more relevance and growth
Creative problem solver
Entrepreneurial thinker and creative catalyst
14 years leading iconic brands
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Reimagining an icon in San Francisco golf
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The power of small communities
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"Burn Book" and the building of new media brands